Experienced consultants, reasonable fees

Schwartz Consulting

Our team

Bart Schwartz, Managing Principal and Founder

Mr. Schwartz has been helping products-oriented companies address their marketing and sales challenges for over 16 years.  He spent 10 years in the customer strategy practice of a Big Five consultancy before launching Schwartz Consulting in 2004.


He has published numerous articles on marketing and sales topics and has established eminence in the areas in which he practices.

Mr. Schwartz holds a B.S. in Engineering and an M.B.A. from Washington University in St. Louis.



Glenn Stoops, Principal

Dr. Stoops is an expert in the area of customer analytics.   Over the past 25 years he has been a college professor, led the analytics organization of a Fortune 50 consumer products company,  led the modeling and analytics practice as partner in a Big Five Consultancy and founded/sold several analytically driven companies.

He holds a B.S. in Marketing, an M.B.A. in Accounting/Finance and a Ph.D. in Accounting/Finance all from the State University of New York in Buffalo.

Richard Tully, Principal

Mr. Tully has started, managed and advised companies large and small for over 25 years.  Rich was a Partner at Deloitte Consulting leading the Chicago Strategy Practice and an EVP at Inforte (now Busines & Decision), where he led the firm's Customer Strategy Division.  He co-authored "The Value Enterprise", published by McGraw-Hill in 1998.


Mr. Tully holds an BA in Economics from McGill and an MBA from the University of Minnesota.

William Murray, Principal

Mr. Murray has almost 30 years experience helping organizations improve sales operations and compensation performance.  William has held senior roles with A.T. Kearney, Mercer and Towers Perrin.

He holds a B.S. in Engineering from Purdue and an M.B.A. from the University of Chicago.